tribal market, tribal consumers

The Tribal Marketplace

Ever wondered why some brands seem to have a frustratingly loyal following even when other products with better features at lower prices are available? In today’s marketplace there is a new influencing factor on purchasing decisions. These days features, price and even quality may not be the final determining factor in a buying decision. Often it […]

bait ball (1)

Customer Bait Balls

Watching the ballet of the bait balls I can’t help but think of the parallels to marketing. No, I don’t mean viewing customers as prey! There’s something else. Hundreds of fish swirl in a cluster shifting directions, turning on a dime, joining with other groups and splitting into small groups again and are a perfect metaphor […]

Have you ever taken a moment to appreciate the high art of a well crafted Tweet?

Twitter Haiku

Have you ever taken a moment to appreciate the high art of a well crafted Tweet? Twitter? High art?  Yes, well designed tweets are elegant little poems that also are both beautiful and functional. Modern Day Haiku There is an art and science to crafting an effective tweet. There is a certain joy that comes from […]

coffee cup fail

Coffee Cup Fail

With every sip of my coffee this morning all I could think was “fail”.  See that nifty looking round handle? It failed on function. The placement and shape of the handle combined with the weight of the cup required me to stabilize the cup by pressing two fingers against the hot ceramic, or lift the […]

happy lizard

Should: Why you shouldn’t

Great leaders create a culture of creativity, productivity and collaboration. They do so with such subtly that people don’t even notice. It’s the little things that make it so, here is one of them. The human brain cannot simultaneously protect and create The human brain has two basic incompatible states: Protection and Growth. Each of […]

scenicrush

Websites are so 2000 late — Hashtags are where it’s at

That title comes with a caveat. It’s not entirely true. I did see an excellent example of promoting a hashtag instead of a url to engage new customers. I was driving along Sea to Sky Highway in British Columbia. Four shiny, bright high performance cars passed me. Each had #scenicrush discretely, but legibly displayed on the door. […]

Many clocks - time ticking away on that project that is not completed because of procrastination

Reprograming Procrastination

One of the best kept secrets of the most productive and successful people is that we all have some task or area where we get stymied by procrastination. There are few things more horrible than the feeling of precious time slipping into the maw of procrastination. If you’ve tried implementing one time or project management […]

brand valuation, interbrand rankings

The Fiscal Importance of Your Brand

Similar to the S&P, there is a ranking system of companies by the valuation of their brands Marty Neumeier explains, “Despite the difficulty in recording brand value on the balance sheet companies are using brand value to obtain financing, price licensing, evaluate mergers & acquisitions, assess damages in litigation and justify the price of their stock.” […]

Your brand is what they say it is Marty Neumeier quote

Why Your Brand Isn’t What You Think It Is

My 7th grade English teacher sent me to the principal’s office for insubordination. I had a different interpretation of the poem we were reading than she was putting forth. She told me my interpretation was wrong. I told her it wasn’t, that there is no such thing a “right” interpretation of any work of art or […]