January 2012 Surf Expo: Who Really Owns Your Customer Contacts?

Join Lydia Snider Saturday January 14 at 11:30 am on the Main Stage of the Surf Expo

Who owns your customer contacts—you or Facebook?

If your Facebook fans or Twitter followers are not also in your database, your business is vulnerable. How many customers would you have contact with if your social media accounts were obliterated tomorrow? One of your business’ most valuable assets is your List. A well cultivated email list can significantly increase your sales, open the possibilities of profitable joint ventures and even increase the resale value of your business. Don’t make the mistake of letting some third party own your customer contacts. Lydia Snider will teach you how to convert your fans and followers into direct contacts, how to turn email subscribers into customers, and how to leverage your list in creating joint ventures and strategic partnerships to grow your business and customer base.

This event is for retailers, instructors, pros, schools and resorts who want to increase their leverage and earning potential in their industry.

See you Saturday January 14th at 11:30 am on the Main Stage!

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Resorts: Double Your Customers’ Stoke

The two fastest growing segments in the travel industry are adventure travel and volunteer tourism. If you run a kiteboarding resort, hotel or travel package you’ve got the adventure travel market’s attention. What about all those volunteer tourists?

Double Your Customers’ Stoke

Buying decisions area based on emotion. When people connect your product or service to moving towards pleasure and away from pain they buy and they refer their friends. One of the most powerful positive emotions is the feeling that comes from having made a difference. One of the most fundamental human drives is to contribute. When we contribute we feel really good. Imagine if your customers went home with both stoke over great wind and the flood of good feelings that comes from having made a difference. It will make the more likely to become repeat customers and raving fans.

Cater To the Kiteboarding Culture

Based on my highly unscientific observations I’ve noticed that kiteboarders tend to want to contribute to the communities where they kite. Just look at La Ventana Mexico. The hotels and their visitors have helped fund the school, helped stop the suffering of the many feral dogs and cats by setting up a spay and neutering program, cleaned the trash out of the arroyos and set up a recycling program.

Kristin Boese does it with her Kiteboarding For Girls Clinics. Instead of paying a fee participants raise money which is then donated to a local charity. I did the clinic and the fundraising and experienced first hand the double stoke. It was pretty powerful!

Kiteboarders want to make a difference in the communities where they kite. Give your customers what they want!

Create Partnerships & Support What’s Already There

Offering a Volunteer Tourism Kiteboarding Adventure doesn’t have to be more work for you. There are already individuals and organizations working tirelessly to serve the communities. They will greatly appreciate the support! Here’s the site that inspired this post. Global Kiter Foundation has a great list of projects in kiteboarding communities around the world. Laurel Eastman is helping the locals rebuilt their church in Cabarete

Which one would be a good match to create the kiteboarding adventure that offers double the stoke?

If you know of other kiteboarding organizations or projects that are contributing to the communities where they kite please post them here.

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5 Secrets of an Effective Facebook Fan Page

facebok thumbs up, 5 secrets to effective facebook page, kitebiz businesss tips, lydia sniderWhat is an effective facebook fan page anyway? A facebook page is effective when your posts show up in your fans feeds and when they interact with your page. The more your fans interact with your page the more likely your future posts will be included in their feed. And of course the more they interact the more those likes, shares and comments are shown in their friends feeds.

I’m using Kite Adventures‘ fan page for several of these examples because their consistently excellent job generating effective posts inspired this entry.

1) Always Post Pictures

That is, if you’re not posting video. The two media that people like most online are videos and pictures. You’ll notice on their page that even if they are just asking a question they post a related picture.

2) Ask Questions

Take a look at the comment rate on the posts that ask a question verses the ones that just share information. Questions are an invitation to interact.

3) Balance Business Offers with Just For Fun Stuff

Generally a good rule of thumb is to sprinkle in offers about your business about one in every 4 to 5 posts. Kiteboarding Adventures takes it one step further by integrating fun stuff into their offering posts.

4) Create Themed Photo Albums

If you are having a special event create a photo album for it. Post pictures to the album throughout the event. Each photo added shows up in your feed and the group are all stored together in an album. As of very recently Facebook no longer allows fan pages to tag personal profiles in posts or albums. You can invite participants to share albums or pictures on their profiles.

You may also want to create albums for ongoing themes. For example if you are an instructor an album of “Kiteboarding Lessons Firsts” where you post pictures of your many happy customers grinning ear to ear at their first water start, turn etc. Or even better put on a helmet cam and catch their firsts on video.

Resorts, does your spot have particularly gorgeous sunrises or sunsets? Consider creating an album for sunsets. Next to babies and kittens I’ve found people like and comment on sunsets the most.

5) Encourage Fans to Tag You in Their Photos

F-One Kiteboarding Americas is great at this. Seventy percent of people surveyed indicated that recommendations from friends and family significantly influence their buying decisions. These days with the popularity of websites like Yelp more and more people are getting used to following online recommendations. When fans broadcast how much they love you on your fan page it goes to all their friends’ feeds.

Bonus Tip

Double check when you are “liking” other pages that you are using facebook as yourself and not as your fan page. When you are accidentally signed in as your fan page your likes show up there instead of on your personal page. You don’t want random unrelated “likes” listed on your fan page. It confuses customers.

 

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MeetUp With Potential New Students & Clients

One of the keys to making money in the kiteboarding industry is to create partnerships outside the kiteboarding industry. This is especially true for kiteboarding instructors and schools. As a kiteboarding instructor or school when you are not on the beach giving kiteboarding instruction your number one priority is to let people who don’t know about kiteboarding or who do and are curious to try know about you and your services.

One Of The Most Overlooked Opportunities

If you haven’t heard about MeetUp.com you’ll want to check it out as soon as you finish reading this post and clicking the “like” or “tweet” button. MeetUp is basically the ultimate online community bulletin board for people who want to get together for everything from eating to business to book clubs to mom groups, to adventure. Name even the most obscure hobby or interest there is probably a MeetUp group for it. If there isn’t you can start one and they will come.

I use MeetUp for my own business by giving presentations to business oriented MeetUp groups. It’s a win all around. I get the opportunity for new people to learn about me. The organizer gets a great event for their group. And the members of the group get an entertaining and informative presentation.

It’s a Win/Win/Win

Most MeetUp group organizers want to have a great MeetUp group with events that members actually attend. One of their biggest challenges is consistently coming up with great events. I can’t tell you how often when I’ve approached and organizer about giving a presentation they’ve responded with a “Yes!” dripping with gratitude and relief as I’ve just saved them the worry and trouble of figuring out what to offer their members next month.

When you check out MeetUp.com you’ll likely find many groups that would love an event on introductions to kitesurfing – a day on the beach with an expert to answer all the questions they’ve always wanted to know but were afraid to ask and the opportunity to try the trainer kite.

Don’t Make the Mistake I Made

When you hold the event don’t make the mistake I made when I first started. I gave a great presentation. The participants had a great time and learned a great deal. They went home inspired. I went home feeling happy and excited about how well it went. But I didn’t have a single person’s contact information. I didn’t share with them how they could continue working with me. Which is really unfortunate because it is when I have the opportunity to work with people over an extended period that they get the lasting change in their lives.

If you don’t offer participants the opportunity to sign up for lessons you are depriving them of the fulfillment and joy we all know kiting provides. Ok, maybe you are doing them a favor. Since kiting also ruins lives by making settling for the routine unbearable. You will need to discuss with the organizer what kind of offer you can make. Some organizers are very sensitive to having a hard sell to their participants. Though with kiteboarding it is natural participants would want to know about lessons.

At the very least be absolutely sure to get their email addresses and add them to your list so you can directly share with them future opportunities to take lessons.

Utilize MeetUp for SEO

Search Engine Optimization isn’t just about having the right words on your website anymore. One way to fill the first page of a Google search is to put a stake in other sites that have great Google optimization. Sites like Yelp, Facebook, Twitter and MeetUp. Set up a MeetUp profile. Along with a description of who you are and your services you have the opportunity to post your website, facebook page, etc. You’ll need it anyway to communicate with MeetUp group organizers. Consider also establishing your own MeetUp group.

 

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Turning Kiteboarding Students into Life Long Paying Clients

How exhausting is it to be constantly finding new clients for kiteboarding instruction? What if the initial kite lessons were just the beginning of your clients working with you? As an instructor you can probably spot the top 10 mistakes advanced beginner and intermediate kiters are making. You know how much time they are wasting. What bad habits they are forming. These are the riders need you to make your expertise available.

Think About Your Clients in A New Way

Many kite instructors practice catch and release with kiteboarding students. Catch ‘em, Teach ‘em and Release ‘em out onto the water. Instead, try thinking of new students as life long clients you have just met.

Enrolling new clients requires much more work. Once you count in the hours it requires to market, to reach out to the leads that don’t turn into clients, the hard work teaching beginners requires you really aren’t earning much. What if you had a list of customers eagerly awaiting for your next clinic? Customers rushing to sign up before it fills up. Customers calling you to book private sessions to work on a specific skill?

Proven Business Model

The personal growth seminar world business model has made many people very good money and easily adapts to kiteboarding instruction. For those of you that aren’t familiar with the seminar world it is people like Tony Robbins. People pay hundreds, even thousands of dollars to learn from the experts in their field. You are an expert in the field (beach) of kiteboarding. You may not reach the mutli-millions of dollars per year that he does. It would probably be nice to have an extra few hundred or thousand every month.

The seminar gurus actually have it much harder than kite instructors. They are trying to get “cold leads” into their events. You have it easy. Your clients already know and love you. After all you were the one that made kiteboarding possible for them. They are piping hot leads for your intermediate and advanced courses.

What Would I Teach?

Take some time to watch your target market on the water. Make note of their mistakes and the bad habits they are forming. Talk to them on the beach. Or rather take, note of the skills they are trying to pump you for free information on every time they talk to you. Get curious. Ask them what their biggest challenges are. What they would most like to learn next.

Now Book ‘em! Advanced beginner, intermediate and even advanced intermediate clients are just waiting for the opportunity to take their kiting to the next level!

 

 

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Konsidering Klout Part 1-Style

Klout logo, klout style, considering klout, considering clout style, klout influence reportAre you one of the 2 billion people who are using Klout?  I’ve been playing around with it recently.  Data are fun!  Even if it is data that will be completely meaningless when cockroaches are feasting on Twinkies after the apocalypse.

What I find intriguing about Klout is that it goes beyond the simple head count of Twitter followers and Facebook friends.  It measures the level of engagement your friends and followers have with your posts.  It’s sort of the Google Analytics for your social media presence.  Much like it doesn’t matter if a website gets a million hits a day if none of those people are actually engaging with the site.  Having a million followers does not make one influential.  One is influential when you inspire action in others.

That’s what Klout measures – how many people “act” on your posts by commenting, re-tweeting, mentioning you etc.  Which in itself brings up the interesting consideration that in our world now these are considered actions.  Are a few clicks really action?  And yet as we’ve seen in recent world events where social media has played a major role in generating real and meaningful action and powerful change in the world – yes it can be.

It got me considering my own Klout score, which at this time hovers around 5o (out of a possible 100) and my Klout style tends to bounce between
“Networker” and”Specialist”.

Konsidering Klout Style

One of the things I find most fascinating about Klout is the grid showing style of influence or interaction online. How are you showing up at the big cocktail party that is the internet? Is it the role you want to be playing?

I like how they have a positive description for every Klout style.  It’s “Observer” – not creepy guy lurking in the corner.  It’s “Pundit” – not obnoxious spewer of opinions.

Lately more consistently it has me in the most “focused” and “consistent” quadrant of Specialist.  I find this amusing as I’m sure those of you who know me will as well.  A friend described her experience of me for the last 2 years as “influx”.   As I’ve shed my nearly 20 year old identity of special education teacher for…..well, that is still unfolding.

The fact that whatever their algorithm is puts me squarely in the quadrant of specialist on the topic of business has me intrigued.  I’d love to be able to look under the hood and find out why.  This is where the similarity to Google Analytics ends.  You don’t get to see the map of interactions they are using to determine your results.  In my naivete I wrote to them to ask what their algorithms are.  Oh, right that’s like asking Coke for their formula.

Does Your Klout Match Real Life?

I stopped to ask is this consistent with how I am in real life?  As a “Networker” with a score of 50 I’d say yes.  Among my friends when people want to buy or sell kiteboarding gear they tell me because they know I’ll probably know who to connect them with.  I am constantly doing introductions between people because they’re both up to something related. Until my phone was stolen and all my contacts annihilated (lesson learned on backing up) I was the yellow pages of my community.  People engage with events and ideas and crazy stunts with me.

What is interesting is lately friends have been sharing with me offline – like in a real face to face conversation how much they follow and enjoy my online posts.  They don’t comment, they don’t “like”, they don’t repost.  They read, they LOL at the pictures.  They actually truly engage with the material.  Getting that feedback  made me think this Klout thing might actually relate.

As I shared above what I can’t figure out is the “Specialist”.  Especially with the expertise in business.  It’s one of the categories I want to have.  But really my posts that get lots of “action” relate to kiteboarding and random life observations.

Using The Data

Klout is fun for me because I kinda geek out on data.  As a Special Educator for nearly 20 years I spent my life designing ways to collect data on the mushy stuff of being human.  I appreciate Klout’s efforts to do so. It ain’t easy.

And for me the whole purpose of collecting data is to identify the next phase of growth and development.  An I find myself  asking what would it take to move to the “Thought Leader” box.  Who would I be that my social media posts would engage people in that way?

What’s your Klout style?  Does it reflect how you see yourself? Is there another Klout style box you’d like to strive for?  Who would you have to be to engage people in that way?

 

 

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3 Steps to Great Customer Testimonials

thumbs up, linkedin yelp reviews, lydia snider, double dare consulting, million dollar mindsetIn a recent study over 70% of people reported that reviews of friends, family members and others “exert a great deal of influence in their buying decision”.  If you do not have reviews, recommendations or testimonials available for your potential customers to see online.  Follow these 3 easy steps and Get Some Now!

1) Do A Great Job.

I’m assuming this is a given and the only issue here is giving your customers and clients the opportunity to share their raving reviews.

2) Ask.

When your customer or client is gushing to you about how much your services or product have changed their life ask if they would be willing to write a review e or record a video testimonial.  Be sure to have them post on sites like Yelp, LinkedIn, Angie’s List or whatever sites are most relevant to your business. They will usually say yes and have every intention of doing so…which brings us to step 3.

3) Make It Easy for Them

It’s an interesting phenomenon.  That very same raving fan that can gush compliments when they are talking to you suddenly becomes a 3rd grader trying to write a book report when it comes to writing down how much they love your services.  Suddenly they have no idea what to say.

Make it easy for them.  Give them a few questions.  This also helps guide the review it reflects the message you’d like to send about your business.

Here are some basic questions you can adapt to your specific business.

What was the problem you were having before you started working with Double Dare Consulting?

How did working with Double Dare Consulting solve the problem?

What is your experience now? What are your results?

What was the best part of working with Double Dare Consulting?

 

 

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Warning! Your Email Address Could Cost You That New Job

email, million dollar mindest, your email address hurting your job searchIt could be that your resume is getting moved to the “No” pile solely on your email address.  Or it may be sending subtle signals that you are not current or savvy.

If you are seeking jobs in the area of technology or other innovative fields some screeners may not look past your email address before  rejecting your resume.

There is a degree of stereotypes around certain email addresses.   Addresses that come with subscription to internet service such as sbcglobal, comcast convey  the message of not really being in touch technology-wise .  One person I spoke to said, “When I see  or aol.com I think of visiting my mother and helping her with computer problems.” Hotmail is considered to be way out of date and spammy.

There are mixed reviews on yahoo.  Some say it is so 2000 late.  Others are proud to have been early adopters.  Yahoo was one of the first providers of email.

Regarding mac.com.  Some people are more vehement about the schism between mac and pc than the divide between Republicans and Democrats.  It might help you if your resume is in front of a mac user.  And it could hurt you if the person screening your resume is pc.

Some companies use the email address as an active screening tool.  Others may just be influenced by the stereotypes without even realizing it.  You don’t want the person interviewing you to have the idea that you are clueless and out of date lodged in their head without even knowing why.

Gmail is currently considered the up to date email address.  Or to have your own url.  This is tricky if you are looking for a job.  If you are a freelancer it is almost a requirement.  Even if you don’t build out the site having yourname@yoururl.com creates far more credibility than yourcutebusinessname@yahoo.com.

So if you are job hunting and have an old school email address you may want to set up a gmail account or vanity url for your search. Not only does it remove one more potential conscious or unconscious screening factor, but it also puts a stake in the ground for you.  This account is all about your professional self.

Keep your other email account for friends and family and cute forwarded emails.

Bonus Tip: When creating your business account avoid cute names.  Catwuver@gmail.com isn’t going to help you.  Avoid numbers.  johnsmith876@gmail.com gives the experience that you are just a number.

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Do’s and Don’ts of Facebook Video Chat

acebook video chat, Facebook video chat do's and don't's, facebook video chat ettiquite, facebook video chat safety, million dollar mindset, lydia sniderWoohoo! Facebook now has video chat.  A whole new way to connect with friends, family and complete strangers!  And a whole new mine minefield of etiquette to consider.  I spoke with Alan Hawrylyshen, part of the Skype team that created the Facebook video chat feature,  to learn the do’s and don’ts to remember when using Facebook video chat

Do arrange the call in advance or ping the other person before you call. Do not assume just because someone is on Facebook it is an appropriate time for them to engage in  video chat. They may have left their Facebook open and be in the middle of something else. They may be in their underwear, or having a bad hair day. Or may be at work where they can get away with posting a quick status or comment about pics from last Saturday night, but a video chat will blow their cover of faux productivity.

If your call is declined:

• DO NOT take it personally, (see above)
• DO NOT call back immediately.
• DO Save yourself embarrassment and resist posting rantings on their wall about what a jerk they are for not taking your call.

 

DO Look into camera. Let me repeat – look into camera when you speak, it equals looking at the other person.   Alan suggests “moving the preview video window to be as close to your camera as possible; this will make it look more like you are looking
at the other party when (unavoidably) looking at yourself. Also
consider turinging it off and make a point to talk directly to the
camera.”

Do Be Aware of  your surroundings.  For two reasons.  First remember the person you are talking to is seeing not only you but also everything behind you.  Second some backgrounds can make it very difficult for the person talking to you.  Bright windows glare and your face is dark in front of them.  A talking head tends to blend in with busy backgrounds like bookshelves and make it more work for the viewer to engage with you.

Do consider getting a HD Camera. When Alan were chatting on Facebook video chat he showed me the difference between the camera built into the computer and a HD camera.  You will look waaay better with an HD camera.

DO Sit still.  Moving around, rocking, spinning in your chair are even more distracting on video than in real life.  Particularly if there are delays in the video.  I’ve found myself almost feeling seasick trying to video chat with squirmers.

DO NOT sit too close to the camera.  A great deal is communicated through our arms and body. When the viewer only sees your face they have to work much harder to get your message and may even miss it.   When you sit too close it’s like talking to that person who stands too close – You don’t want to be that person.  Not sure what’s appropriate?  Look at news anchors and match that.

DO remember the other person can see you! Don’t forget and pick your nose.  They can see that you are checking your other devices and playing with other things on your computer.  Be polite. Be present with the person you are talking to. We’ve developed some pretty bad habits with multitasking during phone calls or IM.

DO be safe. I use Facebook to engage with new people.  I met one of my business partners and got my current apartment through people I met on Facebook.  We liked and commented on each other’s photos and statuses for a while.  We IMed for a while and when it was relevant met in person.  Video chat is the online equivalent of inviting someone into your living room.  You may be revealing more than you mean to or realize. Decide now what your policy will be on chatting with people you don’t know.

If you are a parent it is time for another discussion of online safety with your children.  Be sure to clearly define with whom they may and may not video chat. Practice what they should say and do when they are approached by people on the “No List”.

Do Share it  and Have Fun!   If you have friends who aren’t on yet start the video chat with them and link them in.  I know many of my readers are speakers,  consultants, and all kinds of ‘preneurs who use social media tools in innovative ways to build their businesses.  Who is going to come up with the most creative, kick-a** way to use this new tool?  Post your strategy here.

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The Secret to Manifesting Your Desires That “The Secret” Didn’t Tell You

A few years ago The Secret took the personal growth and change world by storm. It claimed that the world is your catalog. Visualize what you want and poof! It will appear Vision boards became the rage. People scoured magazines for images of their dreams to glue to poster board and and waited for the Universe to deliver their every desire. For most people life continued on unchanged as the glue gave way and the images of their dream life peeled away as their vision board gathered dust. Lately I’ve notice a second wave of discussion about manifesting one’s desires. The conversation this time is that envisioning is only half of the formula to manifesting your desires. The other half is action.  Bryan Franklin and  Maren Kate have covered how to put action behind your desires.

Happy Vacuum Cleaner

Ok, not this kind of vacuum. Images of the other kind are hard to find.

I’m here to tell you about the 3rd essential step to drawing in your desires – the vacuum. Nature is said to abhor a vacuum. This is a poetic way of saying that where there is an empty space something will fill it. What if instead nature adores a vacuum because a vacuum creates the opportunity for growth, advancement and development?

How to Create a Vacuum

1) Take Out Physical The Trash

Get rid of anything that is not in alignment with what you say you want. When I left teaching I got rid of all my teaching clothes. Even though some of them would have functioned in my new career in business. Every time I put them on I felt like I had one foot back in the classroom.

Get rid of anything that represents relationships that do not match what you say you want.  I knew a guy who had a collection of gorgeous cashmere sweaters. Gifts from his ex-girlfriend. He looked great on all his first dates. Second dates weren’t a problem.  He got rid of them because no matter how good he looked wearing them was like bringing his ex along on the date.

Ruthlessly purge anything you don’t absolutely love or haven’t used in a year. What is clutter in your house may be the very thing someone else trying to manifest. Follow the sage advice of Desert Pete and prime the pump to start the flow. Get that stuff back into circulation. You’ve got to give until you get.

2) Take Out the Mental Trash

Often when I start working with a client who wants to create change in their life they tell me, “I’ve been doing affirmations, but they haven’t really been working.” Just a few minutes of listening to them talk I know exactly why those affirmations aren’t working. Their language (and so their thinking) is over flowing with the negative. Chanting positive affirmations is like trying to put flowers on top of an overflowing trash heap.

Most people think that thinking happy positive thoughts is the most effective way to change. The problem is most people also have such pervasive negative thought habits that it creates a Teflon layer and the positive thoughts slide right off.

You cannot claim to want to draw in abundance and prosperity and then in the next breath talk about how you can’t afford this or that or talk about how bad the economy. You cannot claim you want to draw in a loving partner for a relationship then in the next breath talk about how all men are pigs or how your ex- is a complete psycho.

Think of it like waves. When two opposite wave patterns connect they cancel each other out. No more wave. No movement. No change.

The good news is the brain is as changeable as the body. You can be a couch potato for years and as soon as you start consistently exercising and eating right muscle will replace fat. You could be the Scroogiest of them all for years and as soon as you make a habit of noticing and interrupting your negative thoughts your brain will rewire. The key is to notice and interrupt the negative wave before inserting the positive.

3) Dare To Use the Resources At Hand

This is the other side of the “get rid of the physical trash” coin. Useful things that are in alignment with your desires can block flow just as effectively as the other. Often people fail to use and appreciate the abundance that is already in their life.

The gifted fancy treats or lotions and soaps sit in their cupboard shelves and their “good clothes” sit in their closet waiting for that special occasion that never comes. The food expires, the soaps go hard, the lotions separate into liquids of disturbing colors and viscosities, the clothes go out of style. None used up for their purpose. None having the opportunity to create the experience of abundance and prosperity they were meant to. Why would more be manifest when the abundance that has already been sent has not been used and appreciated?

Others who claim to be manifesting abundance and prosperity and are really driven by a scarcity mentality. They store up resources “for a rainy day”. They say, “I know all is going to be manifest, but I’m going to hold onto this – just in case.” They say they want to create prosperity and abundance, yet they are reluctant to use the resources at hand for fear they will be used up gone.

Sir Richard Francis Burton said, “Broke is a temporary condition, poor is a state of mind”.  A poor state of mind is like salted earth to abundance and prosperity. A prosperous mind fearlessly uses the resource at hand.   Start small use up what you can from a place of appreciation and gratitude.

What is often lost in the translation in books about manifesting is that it’s not about ordering everything you want from the Universe R Us catalog. Manifesting your greater good is actually an evolution. Setting into motion an upward spiral of your life. To reach each next level you must dare to fearlessly use the resources of the previous level.

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