Your brand is what they say it is Marty Neumeier quote

Why Your Brand Isn’t What You Think It Is

My 7th grade English teacher sent me to the principal’s office for insubordination. I had a different interpretation of the poem we were reading than she was putting forth. She told me my interpretation was wrong. I told her it wasn’t, that there is no such thing a “right” interpretation of any work of art or more »

Why it's not all about the body count for Facebook likes

Facebook Likes — It’s Not About The Body Count

Facebook is suppressing the organic reach of business pages more and more. Here’s why that’s a good thing. Many people think success of a Facebook business page is measured in the number of likes. On the surface the number of “Likes” seems like a good measure. It is simple and easy to understand. It appeals to that more »

Lydia Snider, Kitesurfing Waddell, Kitesurfing & Entreprenership

My Greatest Lesson from Entrepreneurship & Kitesurfing

I only had 10 minutes at Event Santa Cruz to share my greatest learning from kitesurfing and entrepreneurship. Be comfortable in the uncertainty. When you’re pulling into a wave perched on a surfboard attached to a kite with the power of a Mac truck a million things can go wrong at any second. A line more »

Holding someone else accountable is like trying to eat their lunch for them.


Trying to hold someone else accountable is like trying to eat their lunch for them. No person can hold another accountable. They can impose consequences which is something entirely different from accountability. Accountability is an accounting of the decisions that lead to a certain result and the insight of other options that 20/20 hindsight reveals. That more »

Startup pitch tips from VC Adeo Ressi

Startup Pitch Tips from Adeo Ressi

Santa Cruz has a reputation for being a sleepy surfer town, but what most people don’t realize is that it is also a hotbed of innovation. I went to Santa Cruz Techraising’s “Pitch Your Idea to Adeo Ressi” event to find out what my fellow Santa Cruzians are up to these days and learn a more »

Think Local First

As I write this, I’m sipping coffee from my local coffee shop. I walked past two chains for this cup. Why? Thanks to the strong Think Local First campaign here in Santa Cruz, when I need to buy something, I find myself thinking, “What is the locally-owned option?” I didn’t always think this way. Often, more »

Thrival in new economy action outdoor and bike magazine article

Thrival In the New Economy

Originally published in Action Outdoor & Bike Magazine There’s a Simpsons    episode    where Homer travels back to the Jurassic era. He sneezes. One after another, like dominoes, the dinosaurs keel over and die with huge crashes that shake the ground. It is a perfect illustration of our current economic situation. DOWN WITH DINO Bruce Lipton more »

(Graphics by Paul H. Kearney)

Brick & Mortar –> Browser & Mouse

  A recent report by J.P. Morgan senior analyst Imran Kahn predicts that global e-commerce revenue will grow to $963 billion by 2013. The report also reveals that, “higher income consumers shop online the most often, with 34 percent of those making $100,000 or more shopping online at least three times per month.” What could more »