The Tribal Marketplace

Ever wondered why some brands seem to have a frustratingly loyal following even when other products with better features at lower prices are available? In today’s marketplace there is a new influencing factor on purchasing decisions. These days features, price and even quality may not be the final determining factor in a buying decision. Often it […]

Customer Bait Balls

Watching the ballet of the bait balls I can’t help but think of the parallels to marketing. No, I don’t mean viewing customers as prey! There’s something else. Hundreds of fish swirl in a cluster shifting directions, turning on a dime, joining with other groups and splitting into small groups again and are a perfect metaphor […]

Websites are so 2000 late — Hashtags are where it’s at

That title comes with a caveat. It’s not entirely true. I did see an excellent example of promoting a hashtag instead of a url to engage new customers. I was driving along Sea to Sky Highway in British Columbia. Four shiny, bright high performance cars passed me. Each had #scenicrush discretely, but legibly displayed on the door. […]