You Aren’t Helping Your Friend by Liking Their Facebook Page

You actually may be hurting your friends by liking their Facebook page.  These days it’s not the number of likes a page has, but how engaged those likes are. If you “like” your friend’s page but don’t engage with the posts you are actually hurting their page’s ranking in the news feed. This this article explains more »

Email Newsletter Oops

Check out this newsletter email I received. There are a couple of things the authors did really well and one really big mistake. Can you spot them? Done Well – A Single Clear Call To Action: One of the most common mistakes people make in their email newsletters and other social media posts is they more »

LinkedIn Endorsements

What are those Endorsements on LinkedIn? And why do I get endorsements from people I barely know for skills I don’t have? These days when I give presentations on LinkedIn or work with an individual client on updating their profile this is number one question. LinkedIn has been making a concerted effort to transform the site more »

LinkedIn Land Rush

LinkedIn has shifted from the online equivalent dusty file cabinet of resumes  to a dynamic engaged community. 1) The LinkedIn curators are systematically making changes on the site to foster and engaged community. They are creating the tools users need to connect and build community. You’ll notice the news feed looks similar to Facebook with more »

It Takes a Village

It takes a village to raise a social media brand. Most businesses from the latest, greatest startup to the Fortune 500 corporation under utilize one of their most powerful social media assets – their employees, staff team – whatever they call the group of people working together to get this thing going. There is an more »

Konsidering Klout

My recent annoyance with Klout got me thinking. What is is one’s online clout really and how would it be measured? Klout attempts to do this my running one’s social media activity through a super secret algorithm and spitting out a score between 1 and 100. Celebrities tend to score about 85. Regular people whiling more »

Social Media Isn’t Just Social

Social Media has become a powerful game changer for the world. If you are still evaluating it’s value for your business take particular notice of the information in the Marketing section and the percentage of uses who count on social media when making a purchasing decision. Then look at the sections on Interaction, Time Spent more »

Kred Top 1%

I just got notification that I am a top 1% Influencer on Kred.  Seems Kred is following LinkedIn’s lead on congratulating top influencers and making it easy for them to tweet about their success. When the LinkedIn congratulatory messages went out my social media feed blew up with people declaring it a scam and a more »

LinkedIn: Top 5% Viewed Profile

The other day I got an email from LinkedIn congratulating me for having one of the top 5% viewed profiles for 2012. My first thought was, “According to what math?” Is that unique views? How are repeat views weighted? I resisted posting their pre-loaded tweet because I wanted to consider it more. That rockstar number more »

ROI of Social Media

Is social media a worthwhile time investment, or is it vacuous busyness that creates an illusion of building your business?  Yes.  Which is it for your business? That depends, here are some things to consider. Everybody Does Not Need To Be On Every Social Media Platform Twitter, Facebook, LinkedIn, Google+ Oh My!  I can barely more »