Have you ever taken a moment to appreciate the high art of a well crafted Tweet?

Twitter Haiku

Have you ever taken a moment to appreciate the high art of a well crafted Tweet? Twitter? High art?  Yes, well designed tweets are elegant little poems that also are both beautiful and functional. Modern Day Haiku There is an art and science to crafting an effective tweet. There is a certain joy that comes from […]

coffee cup fail

Coffee Cup Fail

With every sip of my coffee this morning all I could think was “fail”.  See that nifty looking round handle? It failed on function. The placement and shape of the handle combined with the weight of the cup required me to stabilize the cup by pressing two fingers against the hot ceramic, or lift the […]

scenicrush

Websites are so 2000 late — Hashtags are where it’s at

That title comes with a caveat. It’s not entirely true. I did see an excellent example of promoting a hashtag instead of a url to engage new customers. I was driving along Sea to Sky Highway in British Columbia. Four shiny, bright high performance cars passed me. Each had #scenicrush discretely, but legibly displayed on the door. […]

brand valuation, interbrand rankings

The Fiscal Importance of Your Brand

Similar to the S&P, there is a ranking system of companies by the valuation of their brands Marty Neumeier explains, “Despite the difficulty in recording brand value on the balance sheet companies are using brand value to obtain financing, price licensing, evaluate mergers & acquisitions, assess damages in litigation and justify the price of their stock.” […]

Your brand is what they say it is Marty Neumeier quote

Why Your Brand Isn’t What You Think It Is

My 7th grade English teacher sent me to the principal’s office for insubordination. I had a different interpretation of the poem we were reading  than she put forth. She told me my interpretation was wrong. I told her it wasn’t, that there is no such thing a “right” interpretation of any work of art or literature. […]

Why it's not all about the body count for Facebook likes

Facebook Likes — It’s Not About The Body Count

Facebook is suppressing the organic reach of business pages more and more. Here’s why that’s a good thing. Many people think success of a Facebook business page is measured in the number of likes. On the surface the number of “Likes” seems like a good measure. It is simple and easy to understand. It appeals to that […]