Whether you own a kiteboarding shop, school resort, event organizer or are an independent instructor or pro, he real secret to growing your business is growing your email list. The biggest mistake most people make in business is focusing on building their Facebook friend or fan base, their twitter followers and YouTube subscribers without putting more »
A question I keep hearing in the kiteboarding industry is how do we attract sponsor dollars from outside the industry? There are two things sponsors look for in allocation of their dollars 1) alignment with their message and image 2) reach – how many eyes will see their logo? Sometimes it is about getting more more »
1) There is no limit to the number of fans. You can only have 5000 friends on your facebook user page. If you’re going to be a world famous athlete you can’t be limited to a mere 5000 connections! 2)It is easier for others to tag you in posts and photos. When sponsors, fans and more »
Originally published in Action Outdoor and Bike Magazine Photos by Will Rountree. As I watched the Kelly Slaters of surf kayaking duel it out in the finals of the Surf Kayak Championship, I looked up at the vacant pier and across the beach—empty except for other competitors—and thought of the lost potential. Here was a more »
originally published 2/23/12, revised 5/6/12 on new kiteboarding included in 2016 Olympics A recent Facebook status by the owner of a kiteboarding company on the bid to get kiteboarding course racing into the Olympics inspired this post. The opinion was that course racing is boring to watch and that lobbying for it as an Olympic more »
Whether you are an up and coming rider courting sponsorship, or an established pro, there is always room to grow your personal brand. Help your sponsors help you. 1) Find out who posts to social media and Share, Share, Share! It is hard work feeding the social media machine everyday! You are doing them a more »
The two fastest growing segments in the travel industry are adventure travel and volunteer tourism. If you run a kiteboarding resort, hotel or travel package you’ve got the adventure travel market’s attention. What about all those volunteer tourists? Double Your Customers’ Stoke Buying decisions area based on emotion. When people connect your product or service more »
What is an effective facebook fan page anyway? A facebook page is effective when your posts show up in your fans feeds and when they interact with your page. The more your fans interact with your page the more likely your future posts will be included in their feed. And of course the more they more »
One of the keys to making money in the kiteboarding industry is to create partnerships outside the kiteboarding industry. This is especially true for kiteboarding instructors and schools. As a kiteboarding instructor or school when you are not on the beach giving kiteboarding instruction your number one priority is to let people who don’t know more »
How exhausting is it to be constantly finding new clients for kiteboarding instruction? What if the initial kite lessons were just the beginning of your clients working with you? As an instructor you can probably spot the top 10 mistakes advanced beginner and intermediate kiters are making. You know how much time they are wasting. more »
