santa cruz county think local first logo

Think Local First

Originally published in Action Outdoor and Bike Magazine As I write this, I’m sipping coffee from my local coffee shop. I walked past two chains for this cup. Why? Thanks to the strong Think Local First campaign here in Santa Cruz, when I need to buy something, I find myself thinking, “What is the locally-owned more »

Thrival in new economy action outdoor and bike magazine article

Thrival In the New Economy

Originally published in Action Outdoor & Bike Magazine There’s a Simpsons    episode    where Homer travels back to the Jurassic era. He sneezes. One after another, like dominoes, the dinosaurs keel over and die with huge crashes that shake the ground. It is a perfect illustration of our current economic situation. DOWN WITH DINO Bruce Lipton more »

(Graphics by Paul H. Kearney)

Brick & Mortar –> Browser & Mouse

Originally published in Action Outdoor & Bike Magazine A recent report by J.P. Morgan senior analyst Imran Kahn predicts that global e-commerce revenue will grow to $963 billion by 2013. The report also reveals that, “higher income consumers shop online the most often, with 34 percent of those making $100,000 or more shopping online at more »

be the destination commanding the social space surrounding seasonal tourism & special events cover

Be The Destination

Originally published in Action Outdoor and Bike Magazine Photos by Will Rountree. As I watched the Kelly Slaters of surf kayaking duel it out in the finals of the Surf Kayak Championship, I looked up at the vacant pier and across the beach—empty except for other competitors—and thought of the lost potential. Here was a more »