brand valuation, interbrand rankings

The Fiscal Importance of Your Brand

Similar to the S&P, there is a ranking system of companies by the valuation of their brands Marty Neumeier explains, “Despite the difficulty in recording brand value on the balance sheet companies are using brand value to obtain financing, price licensing, evaluate mergers & acquisitions, assess damages in litigation and justify the price of their stock.” […]

Your brand is what they say it is Marty Neumeier quote

Why Your Brand Isn’t What You Think It Is

My 7th grade English teacher sent me to the principal’s office for insubordination. I had a different interpretation of the poem we were reading than she was putting forth. She told me my interpretation was wrong. I told her it wasn’t, that there is no such thing a “right” interpretation of any work of art or […]

Why it's not all about the body count for Facebook likes

Facebook Likes — It’s Not About The Body Count

Facebook is suppressing the organic reach of business pages more and more. Here’s why that’s a good thing. Many people think success of a Facebook business page is measured in the number of likes. On the surface the number of “Likes” seems like a good measure. It is simple and easy to understand. It appeals to that […]

Lydia Snider, Kitesurfing Waddell, Kitesurfing & Entreprenership

My Greatest Lesson from Entrepreneurship & Kitesurfing

I only had 10 minutes at Event Santa Cruz to share my greatest learning from kitesurfing and entrepreneurship. Be comfortable in the uncertainty. When you’re pulling into a wave perched on a surfboard attached to a kite with the power of a Mac truck a million things can go wrong at any second. A line […]

Holding someone else accountable is like trying to eat their lunch for them.


Trying to hold someone else accountable is like trying to eat their lunch for them. No person can hold another accountable. They can impose consequences which is something entirely different from accountability. Accountability is an accounting of the decisions that lead to a certain result and the insight of other options that 20/20 hindsight reveals. That […]

Startup pitch tips from VC Adeo Ressi

Startup Pitch Tips from Adeo Ressi

Santa Cruz has a reputation for being a sleepy surfer town, but what most people don’t realize is that it is also a hotbed of innovation. I went to Santa Cruz Techraising’s “Pitch Your Idea to Adeo Ressi” event to find out what my fellow Santa Cruzians are up to these days and learn a […]