My Greatest Lesson from Entrepreneurship & Kitesurfing

I only had 10 minutes at Event Santa Cruz to share my greatest learning from kitesurfing and entrepreneurship. Here it is: Below is what I meant to say. Here’s the video of what actually came out. Be comfortable in the uncertainty. When you’re pulling into a wave perched on a surfboard attached to a kite more »

Entrepreneurship & Kiteboarding

I’ll be presenting at the upcoming Event Santa Cruz the theme of which is entrepreneurship and extreme sports. With the brief time allotted to each speaker I’ll be able to share only one of the many lessons I’ve learned from kitesurfing and entrepreneurship.  Here’s the story I won’t have time to share and observations that more »

Email Newsletter Oops.

Check out this newsletter email I received. There are a couple of things the authors did really well and one really big mistake. Can you spot them? Done Well – A Single Clear Call To Action: One of the most common mistakes people make in their email newsletters and other social media posts is they more »

LinkedIn Endorsements

What are those Endorsements on LinkedIn? And why do I get endorsements from people I barely know for skills I don’t have? These days when I give presentations on LinkedIn or work with an individual client on updating their profile this is number one question. LinkedIn has been making a concerted effort to transform the site more »

LinkedIn Profile Makeover

You know all those makeover reality TV shows? Nothing would make me happier than to have one where I help people with LinkedIn Profile Makeovers. One of my favorite shows is What Not To Wear – (Please someone turn me in! It would be such a blast to get to hang out with Clint & Stacy for more »

LinkedIn Land Rush

LinkedIn is starting to shift from the dusty file cabinet of resumes it once was to a dynamic engaged community.  Recent stats reveal that new members join every second 2 new members join. Those same stats also reveal that users are not as active as they are on Facebook, Pinterest, Google+ and Twitter. So why more »

It Takes a Village

It takes a village to raise a social media brand. Most businesses from the latest, greatest startup to the Fortune 500 corporation under utilize one of their most powerful social media assets – their employees, staff team – whatever they call the group of people working together to get this thing going. There is an more »

Facebook News Feed Filter Hack Around

Maybe it’s just the rebel in me, but I don’t really want Facebook telling me what stories I should see in my news feed. I get it, the average Facebook user has a potential 1500 stories to be posted to their feed. Waaay more information than the average human brain can handle. To prevent information more »

Special Educator to Social Media

I come to the social media game from a rather unusual path. I have no business degree. I don’t come from a marketing background. In my first life I was a special education teacher. Yep, my background is from the public educational system. About as far from the business world as you can get. So more »

Konsidering Klout

My recent annoyance with Klout got me thinking. What is is one’s online clout really and how would it be measured? Klout attempts to do this my running one’s social media activity through a super secret algorithm and spitting out a score between 1 and 100. Celebrities tend to score about 85. Regular people whiling more »