Get the most out of your trip to the 2012 Surf Expo and earn more in your business by taking advantage of these business development opportunities.

Pinterest 101: What it is and How To Use It For Your Business

With 45 million users growing fast, there is no question that Pinterest is the next big thing in social media. Pinterest is proving to be a very effective social media site for retailers because the creators of Pinterest are not only OK with users selling their wares, they have actually built in a system to refer users directly to your shopping cart.  Even if you don’t have an online shopping cart yet, Pinterest can be very effective for helping new customers find your store and old customers think of you first.

Currently Pinterest drives about 40% of social media purchase referrals. Experts predict this number will skyrocket.  Pinterest referrals are 10% more likely to buy and tend to spend 10% more than other social media referrals.  Now is the time to get your business on board.

With millions of online eyes turning to Pinterest, now is the time to make an informed decision on including Pinterest in your social media strategy.

• What Pinterest is.
• Why it is so effective for retailers.
• How to get started.
• How to effectively represent your business on Pinterest.
• How to turn Pinterest users into your customers.

Surf Expo in Orlando, Florida   September 6 3:00PM  Main Stage

Start With the End In Mind: Building Your Brand & Business as a Pro-Rider or Instructor

Being a pro-rider isn’t just about the moves and shots in the magazines and those glorious moments on the winners podium. That’s all fleeting – the human body can only take so much of the abuse you put yours through. There’s always someone faster, stronger with better moves gunning for your spot. Then what?  Worn out, pushed aside and nothing left but some aging photos, fading memories of epic trips and a very thin financial cushion. Lydia Snider will share how to build your personal brand, make more money during their career and develop a transition plan for later stages of their career.  Instructors: much of this can apply to your business as well.

Join Lydia Friday Sept 7, 3:00pm in Room 310 of the South Hall Entrance E:

• Build your personal brand
• Become indispensable to sponsors
• Potentially expand your sponsorship to mainstream sponsors
• Increase your income during your career
• Develop a transition plan for “retirement”

Sponsored by Association of Wind & Water Sports Industries (AWSI)

Have you heard about the new social media site, Pinterest?
With 11 million regular users and 53 million monthly visitors in just over a year if you haven’t yet you soon will.

Some of you may be groaning, not another social media site! Aren’t they all just a waste of time? Pinterest has some unique characteristics that, for certain types of businesses, provide a more direct ROI than other social media sites. Pinterest drives at least 40% of social media referred online purchases.  Pinterest users are 10% more likely to buy and tend to spend 10% more.

If you are ready to jump in, remember all social media can either be a fruitless time suck or a powerful tool. It depends on how you use it.  Come learn how to develop an effective strategy for utilizing Pinterest for your business.

With millions of online eyes turning to Pinterest, now is the time to make an informed decision on whether or not to include Pinterest in your social media strategy.  If so, how to utilize it most effectively.

Learn:

• What Pinterest is
• How to get started
• What kinds of businesses are ideal for Pinterest
• How to build your brand effectively.
• How to turn Pinterest users into your customers
• How to make your time on the site productive

August 29  7:00 – 9:00pm
NextSpace 101 Cooper Street, Santa Cruz, CA 95060
Cost $20  Click here to pre-register

Experts agree that the hot new social media site, Pinterest is not only here to stay, it is predicted to be the next big thing.  Pinterest referrals are 10% more likely to buy than facebook referrals and they tend to spend 10% more.  With 10 million users and growing fast now is the time to get on board.

Lydia Snider will explain what Pinterest is and how to get started.  She’ll explain the unique culture of Pinterest and how to build your brand on the site in a way that will turn Pinetrest users into your customers. If you’re worried Pinterest will just become another social media time suck register now to learn how to make it a tool for business and personal growth.

Join us to learn:

• What Pinterest is
• How to get started
• About the unique Pinterest culture
• How to build your brand effectively on the site
• How to turn Pinterest users into your customers
• How to make your use of the site purposeful instead of just another social media time suck.

When: Monday, July 16 noon to 1:30pm

Where: Pacific Wellness Center   (831) 476-2303
4841 Soquel Drive
Soquel, CA 95073

Cost: $10

Accountability: What is it Really?

Hosted By: NextSpace Santa Cruz WhatsNext? Lunch Series
101 Cooper St, Santa Cruz, CA 95060
July 19 12:00pm

We speak of holding others accountable, of being held accountable.  The truth is one person cannot hold another accountable any more than they can eat their lunch for them.

Accountability is simply a counting of the choices that got you your current results in life.  Like the results? Examining those choices helps you get more and even take it up a level.

Not so happy with the results? Want to avoid making the same mistakes in the future?  Come learn an easy formula of accountability to really learn from your mistakes so you can stop repeating them.

This is a great strategy for working with children and employees as well.  Coaching and guiding them to developing effective decision making skills.

Lydia Snider will be sharing how to use Pinterest for business at Smartly Spaced near Baltimore Maryland.

Experts agree that the hot new social media site, Pinterest is not only here to stay, it is predicted to be the next big thing.  Pinterest referrals are 10% more likely to buy than facebook referrals and they tend to spend 10% more.  With 45 million users and growing fast now is the time to get on board.

Lydia Snider will explain what Pinterest is and how to get started.  She’ll explain the unique culture of Pinterest and how to build your brand on the site in a way that will turn Pinterest users into your customers. If you’re worried Pinterest will just become another social media time suck register now to learn how to make it a tool for business and personal growth.

Join us to learn:

• What Pinterest is
• How to get started
• About the unique Pinterest culture
• How to build your brand effectively on the site
• How to turn Pinetrest users into your customers
• How to make your use of the site purposeful instead of just another social media time suck

Click Here To Register

Growing up in Washington, DC, Lydia Snider learned a thing or two about social and political dynamics. She honed that knowledge into expertise serving nearly 20 years in the school system as a special educator.   Now living near Silicon Valley, Lydia is immersed in the world of technology innovation, where catching up with a friend over lunch means finding out they’ve just launched a project that is changing the face of the internet.  While she leaves the coding to others, Lydia is obsessively curious about how people actually interact with the latest innovation and how it can most effectively utilized.

 Visit Lydia on G+

Lydia Snider will be presenting two sessions at the Action Outdoor 2012 Expo August 21-23 in Atlantic City.  Click here to register as either a vendor or an attendee.

Make Decisions Like a Rockefeller
What separates a wildly successful business from all the rest? It’s not luck. It’s the decisions. In this session, Lydia Snider will tell you how every decision you make, every decision your staff makes is doing one of 3 things. It is hurting your business, maintaining the status quo or accelerating your business. You will learn the “Rockefeller Secret” – the one thing every successful business owner does when making a decision. And you will learn the formula they use to make every decision with certainty and confidence. Stop losing sleep stressing about decisions for your business. Learn how to train staff so you can be confident they make decisions that promote the growth of your business every day!

Why The Changing Economic Climate Could Be Good For Your Shop
Times they are a changin’. There’s much talk of economic failure. Many business owners are battening down the hatches and hoping just to survive. It can be hard to stay confident that your little shop can stay in business when one after another the “too big to fail businesses” are failing. But really, your little shop may be perfectly poised to thrive in the new economic climate. The Jurassic Economic Era is coming to an end. We are entering the Mammalian Age economically. Join Lydia Snider in this informative session and learn the characteristics of businesses predicted to be successful in the emerging economic climate. Learn the new emerging trends in consumer thinking and spending and how to market to those trends.

Experts agree that the hot new social media site, Pintrest is not only here to stay, it is predicted to be the next big thing.  Pintrest referrals are 10% more likely to buy than facebook referrals and they tend to spend 10% more.  With 10 million users and growing fast now is the time to get on board.

Lydia Snider will explain what Pintrest is and how to get started.  She’ll explain the unique culture of Pintrest and how to build your brand on the site in a way that will turn Pintrest users into your customers. If you’re worried Pintrest will just become another social media time suck register now to learn how to make it a tool for business and personal growth.

Join us to learn:

• What Pintrest is
• How to get started
• About the unique Pintrest culture
• How to build your brand effectively on the site
• How to turn Pintrest users into your customers
• How to make your use of the site purposeful instead of just another social media time suck.

Click Here to Register

Join Lydia Snider in the  NextSpace Santa Cruz WhatsNext? Lunch Series

Where: NextSpace Santa Cruz Location
101 Cooper St, Santa Cruz, CA 95060

When: May 10 noon-1:30pm

What separates a wildly successful business from all the rest? It’s not luck. It’s the decisions. Every decision you make, every decision your staff makes is doing one of 3 things. It is hurting your business, maintaining the status quo or accelerating your business.

In this presentation you will learn the “Rockefeller Secret” – the one thing every successful business owner does when making a decision. And you will learn the formula they use to make every decision with certainty and confidence. Stop losing sleep stressing about decisions for your business. Learn how to train staff so you can be confident they make decisions that promote the growth of your business everyday.

Join Lydia Snider Saturday January 14 at 11:30 am on the Main Stage of the Surf Expo

Who owns your customer contacts—you or Facebook?

If your Facebook fans or Twitter followers are not also in your database, your business is vulnerable. How many customers would you have contact with if your social media accounts were obliterated tomorrow? One of your business’ most valuable assets is your List. A well cultivated email list can significantly increase your sales, open the possibilities of profitable joint ventures and even increase the resale value of your business. Don’t make the mistake of letting some third party own your customer contacts. Lydia Snider will teach you how to convert your fans and followers into direct contacts, how to turn email subscribers into customers, and how to leverage your list in creating joint ventures and strategic partnerships to grow your business and customer base.

This event is for retailers, instructors, pros, schools and resorts who want to increase their leverage and earning potential in their industry.

See you Saturday January 14th at 11:30 am on the Main Stage!