Who owns your customer contacts—you or Facebook?
If your Facebook fans or Twitter followers are not also in your database, your business is vulnerable. How many customers would you have contact with if your social media accounts were obliterated tomorrow? One of your business’ most valuable assets is your List. A well cultivated email list can significantly increase your sales, open the possibilities of profitable joint ventures and even increase the resale value of your business. Don’t make the mistake of letting some third party own your customer contacts. Lydia Snider will teach you how to convert your fans and followers into direct contacts, how to turn email subscribers into customers, and how to leverage your list in creating joint ventures and strategic partnerships to grow your business and customer base.
This event is for retailers, instructors, pros, schools and resorts who want to increase their leverage and earning potential in their industry.





