Why it's not all about the body count for Facebook likes

Facebook Likes — It’s Not About The Body Count

Facebook is suppressing the organic reach of business pages more and more. Here’s why that’s a good thing. Many people think success of a Facebook business page is measured in the number of likes. On the surface the number of “Likes” seems like a good measure. It is simple and easy to understand. It appeals to that […]

Lydia Snider, Kitesurfing Waddell, Kitesurfing & Entreprenership

My Greatest Lesson from Entrepreneurship & Kitesurfing

I only had 10 minutes at Event Santa Cruz to share my greatest learning from kitesurfing and entrepreneurship. Be comfortable in the uncertainty. When you’re pulling into a wave perched on a surfboard attached to a kite with the power of a Mac truck a million things can go wrong at any second. A line […]

Holding someone else accountable is like trying to eat their lunch for them.

Accountability

Trying to hold someone else accountable is like trying to eat their lunch for them. No person can hold another accountable. They can impose consequences which is something entirely different from accountability. Accountability is an accounting of the decisions that lead to a certain result and the insight of other options that 20/20 hindsight reveals. That […]

Startup pitch tips from VC Adeo Ressi

Startup Pitch Tips from Adeo Ressi

Santa Cruz has a reputation for being a sleepy surfer town, but what most people don’t realize is that it is also a hotbed of innovation. I went to Santa Cruz Techraising’s “Pitch Your Idea to Adeo Ressi” event to find out what my fellow Santa Cruzians are up to these days and learn a […]