The two fastest growing segments in the travel industry are adventure travel and volunteer tourism. If you run a kiteboarding resort, hotel or travel package you’ve got the adventure travel market’s attention. What about all those volunteer tourists?
Double Your Customers’ Stoke
Buying decisions area based on emotion. When people connect your product or service to moving towards pleasure and away from pain they buy and they refer their friends. One of the most powerful positive emotions is the feeling that comes from having made a difference. One of the most fundamental human drives is to contribute. When we contribute we feel really good. Imagine if your customers went home with both stoke over great wind and the flood of good feelings that comes from having made a difference. It will make the more likely to become repeat customers and raving fans.
Cater To the Kiteboarding Culture
Based on my highly unscientific observations I’ve noticed that kiteboarders tend to want to contribute to the communities where they kite. Just look at La Ventana Mexico. The hotels and their visitors have helped fund the school, helped stop the suffering of the many feral dogs and cats by setting up a spay and neutering program, cleaned the trash out of the arroyos and set up a recycling program.
Kristin Boese does it with her Kiteboarding For Girls Clinics. Instead of paying a fee participants raise money which is then donated to a local charity. I did the clinic and the fundraising and experienced first hand the double stoke. It was pretty powerful!
Kiteboarders want to make a difference in the communities where they kite. Give your customers what they want!
Create Partnerships & Support What’s Already There
Offering a Volunteer Tourism Kiteboarding Adventure doesn’t have to be more work for you. There are already individuals and organizations working tirelessly to serve the communities. They will greatly appreciate the support! Here’s the site that inspired this post. Global Kiter Foundation has a great list of projects in kiteboarding communities around the world. Laurel Eastman is helping the locals rebuilt their church in Cabarete
Which one would be a good match to create the kiteboarding adventure that offers double the stoke?
If you know of other kiteboarding organizations or projects that are contributing to the communities where they kite please post them here.
